Barbie

There’s More to Barbie than Just Dolls

Barbie’s purpose is to inspire the limitless potential in every girl! Since 1959, Barbie has been inspiring girls to be anything they can be. Imagination is their only limit! From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire girls with their limitless potential.

Imagine the Possibilities with Barbie

Barbie provides the opportunity for girls to be anything they can imagine!

She encourages imagination, expression, and discovery through play. What you see as "just playing Barbie" today is actually preparing your child for her future.

Barbie Believes in the Power of Representation

The experiences of every child shape what they imagine to be possible.

It’s important for them to see themselves reflected in all of Barbie’s products and content, giving them sufficient awareness to different skin tones, hair types, and abilities. Barbie recognises the importance of representation and is committed to continue reflecting the world as kids see today.