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What’s your favourite pop culture franchise? Do you like reading comics and imagine you’re one of the superheroes in Marvel and DC? Maybe you prefer to watch them on screen in their respective cinematic universes. How about on Netflix, Disney Plus, and other streaming services? Which among their shows have become part of your treasured favourites?
For the passionate enthusiast, reading the comics and watching the movies or shows may not be enough for their satisfaction and the desire to showcase their fanhood. This is why collecting toys and fun merchandise is a gratifying hobby for may fans and followers of popular franchises.
Several toy companies have gotten on the bandwagon and released a variety of toys and collectables that give tribute to the iconic characters in pop culture. Well-known brands like LEGO, Hasbro, Mattel, and many others are undeniably not lacking of products that celebrate the fame and wonder of fictional universes and other entertainment media.
In 2018, a new yet unique line of toys was launched—destined to create milestones in licensing, developing, and distributing fun collectables that are sure to become a hit. Introducing YuMe Toys and their sub-brand YuMe Hero!
YuMe Toys – Making Milestones in the Community of Fans
The name "YuMe" comes from the Japanese word for "dream." The company adopted the title to reflect its goal of bringing beloved characters to life in unique and engaging ways.
Its parent company, Marxx Marketing, which has been licensing and developing toys for years, officially launched YuMe Toys in 2018. One of YuMe's major milestones was its multi-year partnership with Warner Bros. This collaboration expanded to a variety of toys including plushies and figurines from franchises like Harry Potter, DC, Scooby Doo, Looney Tunes, and iconic horror titles. The success of this partnership led to the creation of YuMe Toys as a distinct brand, allowing the company to spread out its fantastic products in the community of fans, young and old alike.
Since its launch, YuMe has focused on building brand awareness and making its products more favourable to kids and collectors. Today, YuMe continues to expand its offerings, producing collectables for franchises such as Spider-Man, Deadpool, Stitch, and Netflix’s Stranger Things.
YuMe Toys put the play in PLAYful—that is their plug! YuMe carefully crafts high-quality designs that stand out from the throng of toys on the market. From gleeful plush and interactive electronic toys to innovative surprises inside each blind box, YuMe Toys make every customer a superfan of something!
Sometimes quirky, sometimes cute, YuMe's designs are always something different. You name it, they create it! They are "big kids" who work with the top brass (the world's leading entertainment companies), to bring the most popular characters of your favourite franchises into your hands and all the way to your awesome collection display.
YuMe Hero Box: Harry Potter, Spider-Man, and More
The YuMe Hero Box series is YuMe’s own collectable figurine range, featuring some of the most iconic global entertainment brands and their exclusive characters. Each YuMe Hero Box has a fun twist on the designs while keeping and projecting the unique characters’ DNA to the fore. The line-up includes Spider-Man, Deadpool, Stitch, Harry Potter, Nightmare Before Christmas, and many... many more to follow!
Release the superfan in you! Bring the kids and invite their friends to shop at Mr Toys. It's time to stock up on these scrumptious collections. What surprises from YuMe Hero are you going to get?
Don't forget to also check out our collectable toy range! For more shopping ideas, click and read through the following:
